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SceneSync

Schedule and publish social posts, with a shared calendar and an approval flow.

SceneSync (previously called SocialPost — same tool, same address, new name) is where we plan, draft, approve, and publish social posts for our accounts and our clients' — one calendar everyone can see, instead of five people posting from five phones and hoping nothing clashes. It lives at social.artgrp.au.

Connecting an account

Before you can post anywhere, an administrator connects each social account once — Facebook, Instagram, LinkedIn, X, Threads, Pinterest, or Bluesky. That's a one-time setup step done in Settings. Once an account is connected, everyone with access to the workspace can post to it without needing their own login on that platform. If an account you need isn't listed yet, ask your administrator to connect it rather than trying to log into that platform directly.

Drafting and scheduling a post

Start a new post, write your copy, attach images or video, and choose which connected accounts it should go out on — one post can target several accounts at once, and SceneSync adapts it to each platform's quirks. Set a time and it publishes itself; there's nothing to remember to come back and click.

The calendar view shows everything scheduled across the whole workspace for a given month, so you can spot a gap with nothing planned, or two posts landing on top of each other, before either becomes a problem on the day.

The approval flow

If your workspace requires sign-off before anything goes live, a finished draft is sent for approval rather than publishing straight away. An approver reviews it and either approves it — at which point it publishes on schedule — or sends it back with a note explaining what needs to change. Nothing reaches a live account without someone having actually looked at it first.

The engagement inbox

Comments, replies, and messages on your connected accounts land in one inbox inside SceneSync, rather than requiring you to check each platform's own app separately. It's the fastest way to see what people are saying about a post without switching between five different apps to find out.

Analytics

Once posts have been live for a while, the analytics view shows how each one performed — reach and engagement, per account and over time — in one place instead of platform-hopping to piece it together yourself.

Tracked links (being retired)

Today, any link you paste into a post is still automatically shortened and tracked through Artefact Links, so the clicks a post generates show up in that tool's stats. This integration is being retired as an ongoing SceneSync capability — check with your Artefact contact before relying on it for anything new. Links already shortened this way keep working.

Posting video to Instagram

Instagram treats a plain "post" that carries video differently from a Reel or a Story, and it's stricter about it than it used to be. If you attach a video and leave the Instagram type as an ordinary post, the platform rejects it at publish time with an error that won't mean much to anyone who isn't a developer. The fix is simple: whenever a post has video in it, set its Instagram type to Reel (or Story) before you schedule it. A plain post is only right for images and carousels now.

If a post has already failed for this reason, don't try to fix it in place — SceneSync won't let you edit or reschedule a failed post anyway. Instead, duplicate it, set the copy's Instagram type to Reel or Story, and schedule the copy. Leave the original failed post alone; it stays as a record of what happened rather than something to clean up.

Getting access

Access to SceneSync, like every tool on this platform, is granted per person — see Getting started if you're not sure how that works or who to ask.

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